Product review & rating has developed into a well-known feature that most of the successful e-commerce merchants have applied on their product details page. Main benefit of this feature is: it assures the visitors and customers that zion product reviews is not only another banal e-commerce product. People are actually talking about it (both good and bad) along with their thinking shows up here!
People always leave to your competitors whenever your product details page can’t satisfy them by assuring them. Your products or services details page is the most important part of the site since this is the place whenever your customers decide whether or not to add the item towards the cart or to abandon it. Hence, every effort ought to be taken to assure the buyers that the products you might be offering are indeed offers good bargain and value for price.
Among the strongest features within your product details page is the choice to let the customers express their opinion and experience concerning the product. A simple one line comment added with a happy customer can assure a lot of other visiting customers about purchasing the product.
Following are 5 tips for making your product or service details page more efficient by encouraging customers and visitors to write reviews for your products:
Tips 1 – Product Details page Design:
Your product details page design should get special emphasize hence people always like to visit the products details pages which can be visually attractive and neatly presented. The item details page should arrange the merchandise images, description, prices and attribute selection options etc. very neatly and in a way so that customers can discover information easily. In case your product details page design and arrangement is vivid and attractive, people would love to write something about this. Adding Image zooming, image video and multiple images illustrates the item better and thus gives customers a great insight about the product. In case a visitor finds a eye-catchy product details page, it’s more likely that s/he want to then add words there.
Tips 2 – Don’t have the process complicated:
Keep your Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you want the rating feature to get present along with the review option, offer a visual 5 star rating which can be rated using the mouse click. Provide you with the negative rating options that would provide a bold impression to the visitors that they are able to rate it the way they feel. For the Review make the email fields optional as people often don’t want their emails to be visible publicly. Provide an option whether to show or hide the email addresses through the published reviews. One issue you ought to be particularly careful about will be the CAPTCHA. Easy CAPTCHA can easily be broken by the spammers and hard CAPTCHA irritates the actual reviewers. Select one which is hard to break by the Spamming softwares yet easier for a persons users to read through.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should enable you to administering the review and rating casted through the visitors or customers. You must be able to publish/un-publish the reviews,(even manipulate if you want), control the visibility, control the number of reviews per page, reply returning to a reviewer as well as other conventional review & rating moderation features. Should you value what your clients say regarding your products, you ought to regularly moderate the reviews. Visitors feel frustrated they realize that their reviews are never getting published inside your website. Send them thanks a lot emails for your reviews and visiting your internet site and as reply lrqusd the review, write something that would not just impress the reviewers but also other visitors.
Tips 4 – Keep your ‘Negative Reviews’ too:
If your product details page is loaded with reviews with flattering and praising words & all 5 stars, that will possibly make other visitors doubtful about authenticity of these reviews. If customers are criticizing these products, it’s your very best opportunity to defend the main reason and let others know it. Take the chance to confront the negative reviews with satisfying answers and put them one of the other reviews.
Tips 5 – Reviewing Competition:
Have you thought about announcing just a little gift, free coupon or discount for the best rated reviewers? Yes, that will definitely encourage visitors and customers explore your product or service and write something about them. A $5 promotion code, 5% discount or free gift wrapping would inspire whole lot more visitors and customers to write some lines to your products.
Present your product or service more visually as well as in richly designed format, offer some benefits for writing reviews, make the process easy and moderate regularly to obtain more reviews.